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Monday, April 17, 2017
The Elizabeth Warren Initiative
TO: Interested Parties
FROM: Colin Reed, Executive Director, America Rising PAC
DATE: April 17, 2017
RE: The Elizabeth Warren Initiative
U.S. Senator Elizabeth Warren (D-MA) embarking on a book tour as the
soft launch of her 2020 presidential run, America Rising PAC is
announcing, “The Elizabeth Warren Initiative” (EWI).
EWI will have two very clear goals:
Make Warren’s life difficult during her 2018 Senate re-election contest;
Continue developing the long-term research and communications angles to damage her 2020 prospects.
Our tactics will include, but are not limited, to:
Building and maintaining a full opposition research profile;
FOIA/public records program;
Rapid response communications;
Our preliminary lines of messaging fall into four buckets:
Putting 2020 Ambitions Ahead Of Massachusetts:
As Sen. Warren strives for ideological left-wing purity, the
Commonwealth of Massachusetts is paying the price. One glaring example
was last year’s “21st Century Cures Act,” a measure pushed by the Obama
Administration and supported by every member of the all-Democratic
Massachusetts congressional delegation except Warren. The measure
contained critical funding for both medical innovation and addiction
treatment for the opioid epidemic that has ravaged the Commonwealth.
Fellow Democrats and home state editorial boards ripped Warren for her
opposition, with the Boston Herald writing, “try to picture Kennedy
walking away from an agreement that would benefit both his home state
and patients and families … how far we have fallen.”
Falling Short Of The Kennedy Standard:
Speaking of Kennedy, during his time in the Senate, his name was
attached to more than 300 pieces of legislation that became law. Despite
his reputation as a liberal partisan, Kennedy never hesitated to work
with Republicans to find common ground. To date, Senator Warren has not
been a lead sponsor on any bill signed into law during her four plus
years in the Senate.
Left Of The Far Left, But No Appeal In The Middle:
Sen. Warren burst onto the national scene in 2011 as the self-described
intellectual creator of the Occupy Wall Street protest group that later
became the driving force behind the #FeelTheBern movement that hijacked
the Democratic Party. Her far-left agenda has endeared her to limousine
liberals and academic elites, but has not worn well outside the Acela
corridor. As a surrogate in high profile Senate races in 2014 and 2016,
Warren was an abject failure. Senate candidates she stumped for in the
critical swing states of Ohio, Wisconsin and Pennsylvania all lost.
These are states that decided the 2016 presidential election, and will
play a key role in 2020. As the titular head of the Democratic Party,
EWI will also connect Warren to Senate candidates running in swing
The Warren Way: World Class Hypocrisy:
From school choice to equal pay to house flipping to her work as a
hired corporate attorney: the gambit of issues where Warren says one
thing and does another is voluminous. A hallmark of her political career
has been the sanctimony of the standards she holds others to while
falling well short of those same standards in her own conduct.
Make no mistake: with the right challenger and a favorable political climate, Sen. Warren’s 2018 re-election is no sure thing. The
WBUR poll earlier this year showing nearly half Massachusetts voters
believing it’s time for a new senator should have been a wake-up call. So
too should have last week’s Morning Consult survey showing Warren as
one of the least popular Democratic senators in the country, and with
the highest disapproval numbers of any potential 2020 Democrat.
Warren has her eyes set on a higher prize. With an eye-popping $9.2
million dollar war chest, including a $5.3 million haul during the first
quarter of 2017, Warren will have a bottomless pit of cash to
intimidate other would-be presidential hopefuls. She will use her
unlimited funds to try and repair her political image, and this book
tour is the first start.
the summer of 2014, Hillary Clinton also used a highly choreographed
book tour as the unofficial start to her campaign, during which she
infamously uttered the phrase “dead broke.” One of the lessons we
learned from 2016 is that research narratives take time to sink in with
voters. For instance, when Clinton left the State Department in early
2013 she had a net approval rating of +33 points, according to Gallup.
By Election Day 2016, that number had fallen to -17, a net drop of 50
points. That’s a goal we aim to replicate with Warren.